Privacy Policy
Last updated: January 2026
This Privacy Policy explains how London Taxi Tours (“we”, “us”, “our”) collects, uses, and protects any personal information that you provide when using this website.
We are committed to ensuring that your privacy is protected and that any personal data you provide is handled in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR).
- Who we are
Business name: London Taxi Tours
Website: www.londontaxi4tours.co.uk
Email: ian@londontaxi4tours.co.uk
Phone: 01727 826135
- What information we collect
- We may collect the following personal information when you submit an enquiry, booking request, or contact form on our website:
- Name
- Email address
- Telephone number
- Booking or tour enquiry details
- Any additional information you choose to include in your message
- Form submissions are processed using WordPress form and booking plugins and may be stored securely within the website’s database and/or sent by email to allow us to respond to your enquiry.
- How we use your information
We collect and use your personal information only where necessary, including:
- To respond to enquiries or booking requests
- To provide information about our tours or services
- To manage bookings and customer communication
- To improve our website and services
- To comply with legal or regulatory obligations
- To receive, store, and respond to enquiries submitted via website forms or booking systems
We do not sell, rent, or share your personal data with third parties for marketing purposes.
Form submissions and data retention
When you submit information through our website forms or booking systems, your data may be:
- Stored securely within the website’s database
- Sent by email to authorised recipients for the purpose of responding to your enquiry
We retain form submissions only for as long as necessary to manage enquiries, bookings, and record-keeping, after which they are securely deleted.
- Lawful basis for processing
Under UK GDPR, we process your personal data on the following lawful bases:
- Consent – where you have submitted information via a form
- Contract – where processing is necessary to provide a service
- Legitimate interests – to operate and improve our website and services
- Legal obligation – where required by law
- Cookies and analytics
Our website may use cookies and similar technologies to improve user experience and analyse website performance.
Cookies may be used to:
- Understand how visitors use the site
- Improve content and functionality
You can control or disable cookies through your browser settings.
- How we store and protect your data
We take appropriate technical and organisational measures to safeguard your personal data, including:
- Secure hosting environments
- Limited access to personal information
- Regular software and security updates
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.
- Third-party services
We may use trusted third-party services such as:
- Website hosting providers
- Email services
- Analytics tools (e.g. Google Analytics)
These providers only process data on our behalf and in accordance with data protection laws.
- Your data protection rights
Under UK GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent at any time
To exercise any of these rights, please contact us using the details above.
- Links to other websites
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those external sites.
- Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, with the updated date shown above.
- Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Email: ian@londontaxi4tours.co.uk
Phone: 01727 826135